Productizing legal expertise using legal design with Allen Rodriguez

Productizing legal expertise means transforming bespoke legal expertise into standardized, scalable products consumers can buy off the shelf. Productizing legal expertise allows more consumers to access legal services at a fixed cost and gives lawyers an alternative to trading billable hours for money.

This week on Legal Design Thinking IRL, I’m excited to have Allen Rodriguez, the top expert in the field, join me to discuss using legal design to productize legal expertise.

Allen Rodriguez is a legal product development strategist serving the legal industry for over 24 years. His numerous projects include founding Law Innovation Agency ONE400, owning Singular Law Group (an Arizona ABS law firm), being a shareholder at LegalBrave, and owning SimpleClient.com.

Allen has built a reputation for creating innovative legal services products and developing highly effective law firm business models and marketing strategies. Allen is a valued speaker on law marketing, legal services product development, and the future of law issues. He has provided consulting and marketing services for companies such as McKinsey & Co., Coleman Research Group, LexisNexis, and Littler.

Watch now and learn how you can productize your legal services with legal design. 

0:00 Introduction

4:06 Productizing of legal expertise

8:33 Definition

13:48 Measuring client satisfaction with the productized legal services

15:04 Why to do it?

25:15 ExamplesConnect with Allen

Legal Design Thinking IRL. Episode 68

I’m Hannele Korhonen, founder of Lawyers Design School and host of Legal Design Thinking IRL. Thank you for joining the inspiring conversation with Allen. I always walk away from these discussions inspired by new ways lawyers can shape how they practice law. I understand the power of productizing legal services because my first legal product gave me flexibility and time to raise my son. At the same time, my clients could access legal services at different price points based on their needs.

I’m dedicated to reforming legal practice through human-centered lawyering. The goal of Legal Design Thinking IRL is to encourage lawyers to broaden their thinking about their legal work by inviting experts to share fresh, real-world experiences in the law. We talk about Legal Design, design thinking, Contract Design, innovation, and the future of law. We dive into how you can be a happier, soulful, and innovative lawyer who delivers legal services your way.

If you enjoyed the talk, join me live every Wednesday at 8 am ET on LinkedIn. The chat is open for your questions. 

You can continue the learning journey at Lawyers Design School. It’s a learning center for lawyers and legal teams ready to adopt the skills and mindset of legal design, explore new possibilities in law, break down the barriers to justice, and thrive in their careers. Whether you’re ready to lead change or still figuring out your path, my programs can help guide transformational change-makers and lawyers seeking meaningful growth.  If you’re a change-maker lawyer or a lawyer who knows they want to change but doesn’t know where to start – stick around.

Learn more about  Legal Design and Contract Design and how they can transform your work and career in the law. Courses are open now.

You can catch a replay of episode 68, Legal Design Thinking: IRL, or join me live next week and ask questions.

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Watch all the Legal Design IRL Episodes episodes.